In my last blog I created a mechanism to fetch data from Salesforce using rJava and SOQL. In this blog I am going to use that mechanism to fetch ad campaign data from salesforce and predict future ad campaign sales using R Let us assume that Salesforce has campaign data ... [Read more...]

Introduction R is widely used among scientists and statisticians to perform statistical analysis while Salesforce.com is one of the leading CRM software packages used for Marketing and Salesforce automation. Salesforce.com contains vital information regarding Leads, Customers, Contacts, Opportunities and Cases. Currently this data is mainly used for operational ... [Read more...]

Salesforce.com has become one of the most successful cloud applications. I am quite astounded by it’s mega hit penetration into myriad of industries.  It is being used by leading organizations not only to implement their customer relationship management system but also to develop their own applications running on ... [Read more...]