Introduction With the drastic increase in the availability of text data on the web over the past decade, the field of Natural Language Processing has also had some great strides of advancement at an unprecedented rate. Like many topics in Machine Learning and AI, the rate of advancement in NLP ...

Introduction Web Scraping is one of the most common (and sometimes tedious) data collection tasks nowadays in Data Science. It is an essential step in gather data – especially text data – in order to perform various Natural Language Processing tasks, such as Sentiment Analysis, Topic Modeling, and Word Embedding. In this ...

Advertising adstock is the carry-over effect of some advertisement to a consumer over time. Finding the decay rate or half-life of advertising is a common question of interest to many advertisers to determine how effective advertising builds the awareness of their brand, and how that awareness decays over time. Adstock ...

In the field of webpage optimization, A/B testing is the most commonly and widely used experimentation method to compare two (or more) versions of a webpage or app to determine which version performs better in measures like traffic or customer conversion rates. The basic design is to randomly assign ...