The post Strategic Data Science: Creating Value With Data Big and Small appeared first on The Lucid Manager. A pragmatic approach to creating value for businesses with useful, sound and aesthetic data science. The post Strategic Data Science: Creating Value With Data Big and Small appeared first on The Lucid ...

The first step for anyone who wants to promote or sell something is to understand the psychology of potential customers. Getting into the minds of consumers is often problematic because measuring psychological traits is a complex task. Consumer involvement is a measure of the attitude people have towards a product ...

The post Factor Analysis in R with Psych Package: Measuring Consumer Involvement appeared first on The Lucid Manager. The first step for anyone who wants to promote or sell something is to understand the psychology of potential customers. Getting into the minds of consumers is often problematic because measuring psychological ...

The post 5½ Reasons to Ditch Spreadsheets for Data Science: Code is Poetry appeared first on The Lucid Manager. When I studied civil engineering some decades ago, we solved all our computing problems by writing code. Writing in BASIC or PASCAL, I could quickly perform fundamental engineering analysis, such as reinforced ...

Literature reviews are the cornerstone of science. Keeping abreast of developments within any given field of enquiry has become increasingly difficult given the enormous amounts of new research. Databases and search technology have made finding relevant literature easy but, keeping a coherent overview of the discourse within a field of ...

Literature reviews are the cornerstone of science. Keeping abreast of developments within any given field of enquiry has become increasingly difficult given the enormous amounts of new research. Databases and search technology have made finding relevant literature easy but, keeping a coherent overview of the discourse within a field of ...

In the 1980s I spent my time writing code on my 8-bit ZX81 and Atari computers. I learnt everything I know about programming from copying and modifying printed code listings from books with computer games. The games in these books are mostly simple text-based games, but the authors gave them ...

Some of the most popular articles on the Devil is in the Data show how to visualise spatial data creatively. In the old days, obtaining latitude and longitude required a physical survey, with Google maps, this has become a lot easier. The geocode function from the ggmap package extracts longitude ...

I am soon embarking on a trip around the world to speak at the World Water Congress in Tokyo, visit family and friends in the Netherlands and some tourism in San Francisco. One of the workshops I am involved with is about Fake News in the water industry. Fake news ...

We all hate the experience of calling a service provider and being placed on hold for a very long time. Organisations that take their level of service seriously plan their call centres so that the waiting times for customers is within acceptable limits. Having said this, making people wait for ...

We all hate the experience of calling a service provider and being placed on hold for a very long time. Organisations that take their level of service seriously plan their call centres so that the waiting times for customers is within acceptable limits. Having said this, making people wait for ...

Euler Problem 33 takes us back to the world of fractions from our primary school days. Many kids hate and struggle learning about fractions but once you master... The post Euler Problem 33: Digit Cancelling Fractions and Ford Circles appeared first on The Lucid Manager.

Emacs is the swiss-army chainsaw of software, the ultimate killer app. This article explains the basics of using R with Emacs and ESS. Continue reading → The post Using R with Emacs and ESS appeared first on The Devil is in the Data.

I am preparing to facilitate another session of the marketing course for the La Trobe University MBA. The first lecture delves into the definition of marketing. Like most other social phenomena, marketing is tough to define. Definitions of social constructs... Continue Reading → The post Defining Marketing with the Rvest and ...

This article provides a solution in the R language for Euler Problem 144: How many times does a laser bounce inside an elliptical mirror before the light beam exits it? We can use the solution to this problem to simulate elliptical billiard tables. Continue reading → The post Laser Beams and Elliptical ...

How can R be used to conduct qualitative data science? An example analyses interviews with customer advocacy groups and regulators of water utilities using the RQDA package. The post Qualitative Data Science: Using RQDA to analyse interviews appeared first on The Lucid Manager.

How can R be used to conduct qualitative data science? An example analyses interviews with customer advocacy groups and regulators of water utilities using the RQDA package. Continue reading → The post Qualitative Data Science: Using RQDA to analyse interviews appeared first on The Devil is in the Data.

Various methods to approximate and visualise the digits of pi using the R computing language for statistics. The apparent randomness of the decimal expression of Pi is a source for beautiful visualisations. Continue reading → The post Approximations of Pi: A Random Walk though the Beauty of Pi appeared first on ...

In developed countries, tap water is safe to drink and available for a meagre price. Despite the fact that high-quality drinking water is almost freely available, the consumption of bottled water is increasing every year. Bottled water companies use sophisticated … Continue reading → The post Tap Water Sentiment Analysis using Tidytext ...