Example of Marketing mix modeling with Facebook’s Robyn package Here I will go through an example of how to run marketing mix modeling with the Robyn package published by Facebook. The project page by Facebook is here: https://facebookexperimental.github.io/Robyn/ and here are the instructions and code: ...

Attribution modelling in R an example Here I am going into some examples in attribution modelling in R. It is a complex topic and much more can be said about it than I will be able to do here. I will here go hands on mostly into the markov model ...