1. Introduction and the Business Problem In the sneaker world, the two big names "Nike" and "Adidas" are cutthroat rivals. The business problem for both brands is to figure out how to sell more products and add to the bottom line. Based on the trends in sneaker resales, we can infer ...

Introduction "Are you listening?", I asked my best friend as she tapped the screen of her space grey iPhone with her right index finger as she smiled at the screen. She wasn't. I looked around the restaurant, and I noticed that she was not the only one engrossed in her ...