Full Feature Engineering Tutorial with Max Kuhn

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Max Kuhn (the Tidymodels Master) joins Learning Labs webinar for an in-depth tutorial on Feature Engineering for Customer Analytics. Watch Max and Matt tackle a tough feature engineering problem for customer analytics prediction.

Learn about Customer Analytics & Tidymodels! In this 1.5-hour video, learn:

✅ Interview with Max Kuhn – The Tidymodels MASTER! (30-min)

✅ Business Problem: Feature Engineering for Customer Analytics Prediction

✅ FULL Feature Engineering Tutorial (45-min, 350 Lines of Code)

✅ Learning Recommendations to skyrocket your career

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Video Is Packed With Info

• Interview with Max Kuhn – The Tidymodels MASTER!!!
  • How would you describe Tidymodels to a 5-year Old?
  • What’s the Difference between Tidymodels & MLR/Caret/Scikit Learn? ​
  • Feature Engineering (Max wrote the book on it!)
• Business Problem – Customer Analytics Feature Engineering
  • We’re working for Itunes (Online Music Store)
  • Which Customers are Related? Which are likely to Re-Purchase within 90-Days?
  • Customer Explorer Shiny App – UMAP Customer Segmentation Tool
• R-Code Feature Engineering Tutorial
  • Project Setup –
  • Part A – DATABASE WRANGLING (11 Tables)
  • Part B – FEATURE ENGINEERING (invoice lines, invoices, & customers tables)
  • Part C – MODELING (Customer Repurchase Probability)
  • FEATURE IMPORTANCE
  • BONUS: Shiny App, Conclusions & Learning Path
• Learning Recommendations

Watch the FREE Learning Lab