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Very happy to share that my DataCamp course “Survey and Measure Development in R” is now available.
Check it out here — the first chapter is free.
From the course description:
How can we measure something like “brand loyalty?” It’s an obvious measure of interest to marketers, but we can’t quite take a ruler to it. Instead, we can design and analyze a survey to indirectly measure such a so-called “latent construct.” In this course, you’ll learn how to design and analyze a marketing survey to describe and even predict customers’ behavior based on how they rate items on “a scale of 1 to 5.”
You’ll wrangle survey data, conduct exploratory & confirmatory factor analyses, and conduct various survey diagnostics such as checking for reliability and validity.
About DataCamp:
DataCamp provides online data science learning services to 3.3 million users in over 190 countries and 1,000 business customers including Airbnb, Kaiser Permanente and HSBC. Learn more and get started here.
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