On not going viral
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LACK OF EVIDENCE FOUND FOR THINGS “GOING VIRAL” ON MAJOR WEB PLATFORMS
This week the reader is directed to Messy Matters to read up on research conducted by Sharad Goel, Duncan Watts and Dan Goldstein in which they hunted for traces of “viral” diffusion on six web platforms including Twitter, Facebook, and Yahoo!. The results run counter to mainstream intuition.
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